Learn how Twiik used GWEN to increase  activity and purchases 

The health industry is flooded by gyms, personal trainers, and apps – all giving the user their specific promise of success and great results. The e-health sector is not an exception but is constantly fighting the war of attention – the attention economy. To be able to turn those bounce rates around Twiik learned that gamification is a great way to make the users commit to the app, and increase the stickiness. The aim is to find a way to get closer to the users, motivating them in their endeavors and boosting them with real-time feedback on each success on the way. To celebrate the small victories, offer a clear path of progression, and let them compete with each other.

Gamification through Insert Coins GWEN (Gamify the World Engine) provides Twiik with a layer of intuitive, motivational and fun-loving game design, integrated into the existing app through API. By using the Progression-mechanic the users obtain an explicit sense of progression, to keep up the motivation and feeling of moving in the right direction. All efforts are celebrated by giving the user XP (experience points), celebrational feedback and regular level-ups as the user gain experience points.

The Achievements mechanic makes it visible for users when they reach milestones and goals, also handing out pop-ups and motivating events.
Coins are gathered when leveling up. These coins will, later on, be possible to use in a Rewards mechanic in the app, working out as an extra encouraging gesture to the user. The users will then be able to purchase real value items in exchange for the coins gathered. Last but not least the Leaderboard mechanic is used to enable friends to challenge each other in the app.

And if all these benefits weren’t enough, Twiik gathers extremely valuable data and information about their users, all thanks to GWEN. Through the admin tool GWEN Admin, the results and performance data are all gathered. Through the Metric tools, one can easily analyze the progress and performance of the user, and track events and behaviors for future improvements and development of the product.