What is gamification?

Gamification is a powerful strategy for building engagement and driving better conversion, retention, and brand loyalty. With GWEN's SaaS gamification platform and full-service approach, we help create better user experiences that drive results faster.

Broadly speaking, gamification is the application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.

As humans, we all have an intrinsic motivation to play that still exists deep down, regardless of our age. With gamification, we can make most of our everyday tasks and activities more engaging, with has a lot of positive effects associated with it. From learning, to behavior change, and knowledge sharing.

Gamification for a digital product can be, for example, adding game design elements and mechanics like Levels, Achievements, and Missions to engage and activate the users where it is needed most.

Hiber gamification onboarding

By adding engaging gamification mechanics like Missions and Levels to their onboarding, along with onboarding design expertise from the UX experts at GWEN, our client Hiber managed to increase user conversion by 71%, and day 7 retention by 23%.

So why aren't more companies doing gamification in their products? The short answer is that it is difficult to deliver competent gamification that produces results both quickly and over time. That's why our SaaS platform, GWEN, comes with built in gamification mechanics designed for maximum user engagement.

Talk to us at GWEN, and we can help you analyze and create the perfect gamification design for you, as well as provide a scalable platform where you can easily manage and improve upon your gamification.

Learn more about GWEN Engage today, or book a meeting, so that we can start improving and future-proofing your digital product as soon as possible.

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Frequently asked questions

What is gamification?

The application of game design and game mechanics in non-game contexts. For example, taking what’s engaging about playing games and using it to enhance a user experience.

Why should I use gamification?

Gamification can be a powerful tool if you want to encourage specific behaviors in a user base, such as improving productivity, promoting physical exercise, or enhancing learning. 

Does gamification boost growth?

By increasing user engagement you also increase the amount of attention spent, making users more invested in your product and/or company. This organically boosts growth and loyalty.